AI Insights · Timothy · April 2025
Top 5 Personal Finance Apps on iOS in the UK for Q1 2025
Explore the performance trends of the leading personal finance apps on iOS in the UK during Q1 2025, including downloads, revenue, and active users.
In the first quarter of 2025, the personal finance sector on iOS in the UK showcased notable trends across its leading applications. Here's a detailed look at the performance of the top five apps based on data from Sensor Tower.
Emma - Budget Planner Tracker from Emma Technologies LTD. saw its weekly revenue fluctuate, peaking at around $5.6K initially and ending the quarter at $3.8K. Downloads were dynamic, with a significant rise to 17.2K by the end of March. Active users consistently increased, reaching approximately 174K.
For Splitwise, weekly revenue showed a sharp rise mid-quarter, hitting $12.6K in March. Downloads steadily increased, reaching 9.6K towards the quarter's end. Active users also experienced growth, bouncing back to 370K by the last week of March.
Budget Planner l Snoop Money displayed a varied revenue pattern, with a notable spike to $15.3K in early January and closing at $14.8K. Downloads were more stable, hovering around 5.6K in the final week. Active users saw a slight decline but ended strong at 171K.
RoosterMoney: Kids Chores App maintained a modest revenue stream, peaking briefly at $83. Weekly downloads decreased slightly, closing at 3.5K. However, active users remained robust throughout, finishing the quarter at nearly 200K.
Finally, Tembo - Savings and mortgages experienced a surge in downloads, skyrocketing to 16.3K by the end of March. Active users also grew remarkably, culminating at 63K.
For further insights and detailed analytics on these apps, visit Sensor Tower.
